Tell The Winning Story - Transforming Your Client (and You!) From Victim to Victor Seminar

This seminar takes place from 8:30 AM - 5:00 PM MT

8 CLE Credits Available

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Jesse Wilson, a Juilliard Theater Graduate and nationally-recognized jury trial consultant and communications specialist, created "Tell The Winning Story" to empower trial lawyers to deliver high-impact presentations, transform their communication skills, and effectively prepare clients and witnesses to tell the winning story.

Telling the winning story in trial means knowing who your client really is and how your jurors need to see them. You, the trial lawyer—the director, storyteller, and producer—must cast your client’s story correctly. Presenting your client in the wrong role can be the difference between winning and losing your case.

When it comes to trial, most plaintiffs’ lawyers cast their clients in the wrong role. How? Look no further than the word “victim.” Victim is simply the wrong role. No one fights for the victim. Your job is to remove your client’s “victim” mask and present them as who they are at their core—the “victor.

Transforming your client from “victim” to “victor” drives jurors to want to fight more for your client, and powerfully multiples your damages model, too. When you help your client remove their “victim” mask, you help remove your own mask as well. When this occurs, your jurors will build upon the trust you need to win your case.

In this full-day program, Jesse will challenge you in your roles as director and storyteller to find a more powerful way of communicating and presenting your client’s victor story—and your opponent’s villain story.   Jesse will share with you the powerful 4 Steps of The Stage (from his 8 Fundamentals of Breakthrough Communication Video Series through Trial Guides) to help you:

1) better prepare your clients for trial
2) arm your jurors for the vital emotional connection to empower them to act in your client’s favor
3) deliver a more powerful and compelling direct examination
4) deliver a more powerful and more compelling cross examination.

Come prepared to get on your feet, move, and connect in a way that may feel out of the box, but will direct you towards a more powerful way of building emotional connection to your audience—whether virtually or in person.